In this post, we are focusing on small businesses born in or helping the city of Detroit, Michigan.
Shop Detroit’s Indie Businesses
In order to support small businesses that are vital components of the Detroit Music scene, we have compiled a list of independent Detroit Labels and music-related brands. Each brand has an online presence that we hope you will support during the holiday season. Not all are still located in Detroit but they all fuel the Detroit Music scene. These sites are not just about T-shirts, there are Jackets, Skateboard Decks, Keychains, socks, and of course tons of limited-edition vinyl and music.
God Said Give Em’ Drum Machines Store
The hottest music film out right now is God Said Give Em Drum Machines. Our Executive Producer/Curator is a producer on the project and the Music Origins Project archive is showcased in the film God Said Give Em Drum Machines. The Music Origin Project is doing the job of teaching young people about Techno History for the film online in our Detroit Techno 101 project. Support the educational mission of the definitive film on the history of Detroit Techno, God Said Give Em’ Drum Machines by buying merch for the film.
- Shop GSGEDM.com
- Shop MetroplexRecords.com
The Hip Hop Shop | Maurice Malone Designs
Maurice Malone is hands down the biggest Afro-American name in streetwear and fashion to come out of Detroit…his business is based out of Williamsburg Brooklyn now but his roots were firmly planted in the Detroit music industry. He grew up as a designer first…but also a musician, DJ, store owner, producer, and promoter in Detroit. Throughout his early career, Maurice kept his streetwear and denim brands MoJeans and Maurice Malone Designs connected to street culture through his love for music…as he became more successful he went on to open the Hip Hop Shop that was Detroit’s most influential hip-hop incubator spawning J-Dilla, Eminem, Royce Da 5’9 and groups like Slum Village. Maurice moved to New York as his brand went global, but his heart remains in Detroit. Maurice may not live in Detroit now but continues to give back in any way he can.
OkayPlayer’s J Dilla Page
Official licensed J Dilla (aka Jay Dee) gear can be found on OkayPlayer’s shopping page. The Root’s are from Philly but their brand reps his brand well, with rare vinyl and hot t-shirts that pay homage to arguably the greatest DJ producer of all time. Be sure to check the promos for deals!
- Shop OkayPlayer’s J Dilla Page
Eddie Fowlkes label’s shopping page reps his imprint with tons of dope music.
- Shop DetroitWax.com
NDATL Records Store
DJ, Producer, and NDATL Label boss, Kai Alce has a great selection of NDATL tracks, shirts and merch on his site. Kai has also launched a line of eyewear called Kai Alce Eyewear that can be seen on top DJ’s around the world, so check it out and you can be among the first to score eyewear reminiscent of Kai Alce’s signature colorful frames.
The Charivari brand has roots in the party club scene from Detroit in the 80’s, most recently the brand was reinvented as a Music Festival where his signature logo merch is front and center. Charivari has the most clothing offerings of all of the Detroit music brands.
- Shop Charivaridetroit.com
Planet E Records Store
Planet e is Carl Craig’s baby and “Detroit Love” is one of the brands he has toured around the world with. You can score plenty of “Detroit Love” merch and other fun Planet e branded clothing like socks Tee-Shirts and other assorted goodies on the site.
- Shop Planet-e.net
Axis Records Store
Jeff Mills is one of the most detail-oriented and meticulous creators in music and film. He emerged from his roots in Underground Resistance, (who’s gear can only be purchased IRL in person at Submerge in Detroit) to fuel music projects around the world from residencies at the Lauvre in France to creating soundtracks for the film Metropolis with his label, Axis records… That said, he has a lot of exclusive hidden gems on his website shop, from an exclusive Axis Roadster leather Jacket with Axis logos hidden in the details of the snap buttons, to skateboard decks, tour jackets, T-shirts, and other exclusive boxed musical collectibles. You can even find limited-edition drops of collectibles like the Axis lug wrench.
- Shop AxisRecords.com
Aux 88 Store
AUX 88 has music to help you support one of the original DetroitTechno Bands. His site also offers films and vinyl collectibles occasionally.
- Shop Aux88.com
Detroit Techno Militia Store
The Michigan Militia have become notorious…but this is the good kind… this DJ collective is spreading Detroit Techno beats and musical unity so you can be proud to represent with their statement T-shirts and hoodies.
Danny Brown’s Store
Danny Brown is a Detroit hip-hop artist that has moved from music to TV and made a name for himself with his Detroit wit and smart business moves. Check out his music and a few T-shirts that can be copped with his box sets.
- Shop DannyBrown.net
Versus Everbody Store
The “Detroit vs Everybody” t-shirt has made it was around the world on the backs of hip artists and other supporters of Detroit. The brand has expanded the message but it remains true to its Detroit roots.
- Shop VsEverybody.com
Made In Detroit Store
This Detroit brand is now owned by Kid Rock, but they still offer a wide range of clothing items with their highly recognizable and popular logo.
- Shop MadeInDetroit.com
You can get most of Moodyman’s collection of tracks along with artist like Amp Fiddler, Rick Wilhite, and Andrez on the Mohagani Music Bandcamp page. You need to go to a show to find his rare merch.
- Shop Mahogani Music
Eminem has a strong collection of clothing on his website. Look out for their capsule collection drops of items like limited edition hoodies or T-Shirts that provide funds to the Marshall Mathers Foundation which is also doing its part to do good in Detroit.
- Shop Eminem.com
Downtown Boxing Gym
The Downtown Boxing Gym is an authentic Detroit institution that is helping the community and youth through training and discipline. Support the growth of the underserved teens in this space by buying their gear.
- Shop Dbgdetroit.org
Support The Music Origins Project
Help us further the Independent educational mission of this website by purchasing some of our clothing or merch.
If we missed any Independent Detroit brands feel free to suggest more in the comments below.